The Golden Age of Advertising - the 70s von Heimann/Heller

The Golden Age of Advertising - the 70s
Dt/engl/frz/span - Sonderausgabe
ISBN/EAN: 9783822850817
Sprache: Deutsch
Umfang: 352 S.
Einband: gebundenes Buch
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Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. This study of mass culture dissemination in a post-hippie, television-obsessed nation delivers an exhaustive and nostalgic overview of 70s advertising.