Ogilvy On Advertising von David Ogilvy
Ogilvy On Advertising
ISBN/EAN: 9781802794960
Sprache: Englisch
Umfang: 342 S.
Einband: Paperback
Erschienen am
02.02.2023
Auf Wunschliste
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
Known as the most successful adman of all time, David Ogilvy was founder of what would eventually become Ogilvy & Mather. Having started with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He has previously written Ogilvy on Advertising in the Digital Age and Confessions of an Advertising Man.
